By Hermione Cole | Summer 2023

Maldon Salt Ice Cream with Anya Hindmarch

The British luxury fashion designer Anya Hindmarch is launching The Ice Cream Project for a second time this summer!

Back by popular demand, the concept store will return to The Village from 29th June – 27th August, serving an unexpectedly delicious line up of ice creams and sorbets. The project is all about bringing the joy of ice cream back…but with a twist! Classic, household names that you would typically find in the pantry are now in the freezer, featuring sauces, condiments, biscuits, breakfasts and of course…salt!

Yes, that’s right! Maldon Salt is part of The Ice Cream Project this year, along with various other classic brands. Hand-made in small batches in Devon, each recipe is created with only the very best ingredients.

Here is the full list of flavours to choose from…

Maldon Salt (Sorbet)* – Rich dark chocolate elevated with Maldon sea salt flakes and dark chocolate shavings.

Ambrosia Rice Pudding – Creamy and delicious, laced with the original Devon rice pudding.

Birds Eye Petits Pois (Sorbet)* – Smooth and refreshing with the natural sweetness of specially selected peas.

Blue Dragon Original Sweet Chilli – Rich, creamy vanilla with the sticky sweet tang of chilli and a touch of heat.

Branston – Mellow cheddar cheese with the ‘chunky, crunchy bite’ of Branston.

Heinz Tomato Ketchup – The unmistakable taste of sun-ripened tomatoes with the perfect combination of sweet, salty and tangy flavours.

Kellogg’s Coco Pops – Milk chocolate with the crunch of chocolate flavoured toasted rice.

Kellogg’s Rice Krispies – Rich creamy milk with toasted rice.

Kikkoman Soy Sauce – Toasted sesame laced with umami-rich naturally brewed soy sauce.

KP Original Salted Peanuts – The great taste and crunch of KP Salted Peanuts with the rich, roasted flavour of peanut butter.

McVitie’s Digestives – Blended with the ‘classic sweet and salty crunch’ of the original digestive biscuit.

TipTree Lemon Curd – Deep and creamy with the distinctive sweet and tart zing of finest sicilian lemon curd.

Ribena (Sorbet)* – The unmistakably delicious taste of juicy blackcurrants, bursting with ‘berryness’.

Warburtons Crumpets – Packed with melt-in-your-mouth toasted crumpet and notes of butter.

*Maldon sea salt, Ribena and Bird Eye Peas are all sorbets. All flavours are made in a factory that handles milk and cream so we can’t guarantee there is no cross contamination.


The Ice Cream Project is live from the 29th June – 27th August 2023. You can have a scoop for £3.50 or delve into buying a 500ml tub for £15.

The Ice Cream Project

11 Pont St, London, SW1X 9EH

Opening Hours:

  • Monday – Saturday, 10am – 6pm
  • Sunday: 12 – 5pm

Make sure to tag us with your Maldon Salt ice cream scoop! Use the handle @maldonsalt for us to feature you on your Instagram page.

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