Brand Manager – Maldon, Essex

Type: 12-month Fixed Term

Date Posted: 07 Sep 2023

About the Company:

• Maldon Salt have been makers and merchants of salt since 1882. For four generations we have been hand-harvesting our world famous, pyramid-shaped flakes, which are loved by chefs and foodies the world over.
• We are passionate about inspiring, creating and celebrating great taste. We are driven by our company values of Integrity, Teamwork, and Innovation. Though we have been in business for more than 140 years, we are still a growing team with a focus on innovation. Maldon Salt sales and demand have risen significantly over the past few years, and we are excited about our plans to continue to grow.

• This role will be responsible for delivering Maldon Salt brand campaigns and communications and inputting strategically on the annual brand plan. Working as an integral part of the Commercial team and closely with the Senior Brand Manager to support the Marketing strategy, by delivering and measuring campaigns. This role will be responsible for direct line management of the Marketing Executive.
• The successful candidate will be responsible for communications across the website and social media channels, ensuring we have engaging content (for UK and Global markets) and that the brand guidelines are followed. Additionally, the candidate will be responsible for campaigns and ‘always-on’ communications; working collaboratively with our agencies and 3^rd parties (including photographer, food stylist, PR agency, artworker, website agency, influencers, and chefs) to ensure this is delivered successfully; on budget and on time.

• Contribute to the development of annual marketing strategy, marketing calendar and campaign development and ongoing monitoring versus set KPI’s.
• Supporting the Senior Brand Manager (SBM) in the execution of the strategy and working more broadly with Commercial team as required in strategic meetings / workshops defining the medium to long-terms brand strategy.
• Accountable for delivering brand campaigns and activities as per the annual marketing calendar.
• Create inspiring briefs for agencies and partners to ensure activities proposed are aligned to the objectives of the campaign and target audience (managing appropriate 3^rd parties).
• Ensure campaigns and activities are delivered to brief, on budget and on time. Managing the implementation from brief writing to agency briefing, to delivery, to post campaign review.
• Planning, researching, and creating compelling content, including for product launches, seasonal occasions, promotional material, blogs, and social media posts.
• Support Marketing Executive in managing the content on the Maldon Salt website, working collaboratively with the website agency to manage content uploads.
• Manage PPC activity and social media advertising. Continuing to drive traffic to Maldon Salt Amazon store, keeping track of analytics and reporting on progress.
• Work with our agency to create advertising campaigns in Amazon.
• Working with the marketing executive to ensure blog posts are written and uploaded on the website.
• Responsible for the organisation of photography shoots, with clear photography briefs and by working collaboratively with the food stylist and photographer to prepare for the day.
• Work closely with the International Brand Manager to ensure global content needs are considered, for example on photography shoots and the website. Supporting on importer asset requirements.

• Accountable for Maldon Salt PR strategy and execution. Manage the PR agency to ensure deliver consumer and trade news idea generation and create tactics to support brand campaigns.
• Management and monitoring social channels, including competitors. Creating the content strategy and content calendar to ensure driving engagement across all social media platforms to meet KPIs.
• Monitoring and measuring the effectiveness of marketing communications and campaigns, including through social media analytic tools, and reporting back to the business on the agreed cadence (quarterly, half, and year-end reviews).

• Managing internal communications, such as the monthly newsletter and assisting with internal and external events.
• Develop digital marketing strategy, support SBM and Head of Sales through development of online sales channels (Amazon) and continued development and exploration of digital marketing approaches i.e new social media platforms such as ‘grocery last mile’.
• Develop our influencer strategy, working with SBM. Build relationships with influencers, chefs, and partner brands, creating a network of partners who work with us to co-create content.
• Create monthly digital marketing and PR Press update for internal circulation.
• Working closely with the administration team to raise purchase orders and report on budgets including regular alignment with Finance team and monthly monitoring of budget phasing vs the plan.
• Support the Sales team through the production of sales and marketing literature or tools.
• Keep up to date with latest marketing and consumer trends and competitor activity.
• Responsible for personal development plan and objective setting and reviews for Marketing Executive. Mentoring on the job to develop their marketing skillset.

• At least 3 years’ experience as Brand Manager or similar level marketing role.
• Would be open to someone who has experience in a creative or digital agency working on consumer food brands, looking for experience ‘client side’.
• Good understanding of digital marketing, including PPC and social media advertising.
• Ability to ‘hit the ground running’ and pick up on projects and activities already in motion.
• Ability to work with a range of stakeholders across the business at various levels of seniority.
• Strong organisational skills and a good level of numeracy.
• Previous experience of working in a customer-centric environment is important.
• Experience managing external agencies/ suppliers through campaigns and projects.
• Excellent time management and planning skills are essential, able to meet multiple project deadlines with minimal supervision and demonstrate good attention to detail.
• Comfortable working on your own initiative to complete tasks, with an energetic ‘can-do’ approach.
• Excellent written and verbal communication skills and presentation skills.
• Customer (trade and consumer) focussed.
• Able to work individually as well as part of a team.
• Strong IT skills (Outlook, Excel, Power point).
• A real foodie would be an advantage but not a specific requirement.
• Creative writing, editing and proofreading skills – ability to draft compelling copy, tailoring content for different audiences and channels.

• As a brand ambassador, you will always be on the look-out for ways to promote the brand and inspire the nation to ‘seize the seasoning’ or ‘create extraordinary’ with Maldon Salt.
• You will have a creative mind and enjoy thinking innovatively when it comes to marketing and content campaigns.
• You will be constantly looking to evolve and improve our activity. Highlighting relevant opportunities to raise awareness of the brand.
• You work collaboratively with internal and external stakeholders.

• 5 GCSE’S to include English and mathematics.
• Preferred: digital marketing certification such as Google squared, Digital marketing institute or equivalent. Min Google Garage certification.
• Preferred: Foundational marketing certification such as CIM courses.

• 37.5 hours per week, 7.5 hours per day, 9am – 5pm, Monday to Friday.
• Based at our Head Office in Wycke Hill Business Park, Maldon, Essex, CM9 6UZ.

• Competitive, aligned with market rates.
• 25 days annual leave + bank holidays.
• 1 week company sick pay after successful probationary period, increasing to 3-weeks Company Sick Pay (after 12 months service).
• Income protection (after 3 months service), payable at 75% of basic salary, for up to 5 years (subject to approved claim by insurance provider).
• Life Assurance (4 x basic annual salary, after 6 months service).
• Private Medical Insurance (after 6 months service), with option to self-fund partner/child/children.
• Enhanced Salary Sacrifice Pension Scheme (4% matched contributions).
• Opportunities for professional growth.
• Employee Assistance Program.
• Employee discounts to high street retailers.
• Cycle to Work Scheme.
• Company Events.
• Christmas Shutdown.
• Free tea and coffee.

Production Operative – Rotating Shift – Maldon, Essex

Type: Full Time

Date Posted: 09 Aug 2023

About the Company:

• Maldon Salt have been makers and merchants of salt since 1882. For four generations we have been hand-harvesting our world famous, pyramid-shaped flakes, which are loved by chefs and foodies the world over.
• We are passionate about inspiring, creating and celebrating great taste. We are driven by our company values of Integrity, Teamwork, Innovation, Drive and Growth. Though we have been in business for more than 140 years, we are still a growing team with a focus on innovation. Maldon Salt sales and demand have risen significantly over the past few years, and we are excited about our plans to continue to grow.
• Due to our continuing growth plans, we are looking to recruit an additional Production Operative to join the manufacturing team at our site in Maldon, Essex.

• We believe teamwork and a positive culture is key to everyone’s success.  Therefore, the successful candidate will need to be able to work effectively as part of a team, along with excellent communication skills and a positive, proactive, approach to the role.

• To comply with site and business operational, health, safety & environmental and food safety procedures, work instructions and safe systems of work.
• Operate and maintain associated equipment in primary and secondary areas of operation to known standards in terms of quality and efficiency.
• To take a proactive approach in the identification, communication, and achievement of continuous improvement.
• Complete Shift/Weekly checks of all plant and equipment.
• Complete and record quality inspection of materials/finished products.
• Ensure product change overs are undertaken correctly in time.
• Complete machine cleaning to a high standard in set times.
• To demonstrate to auditors (internal & external) as well as customers the food safe manufacture of finished products.
• Ensure that the production plan is met, to service customer requirements.
• To escalate issues to the Line Supervisor in a timely manner.
• Ensure product produced meets product specification.
• Maintain effective communication with team members/ line management.
• Ensure all product quality and traceability documentation has been completed.
• Fully understand and operate quality control procedures as outlined in the site quality systems.
• Fully participate in identified problem solving processes to be able to do first line fault finding and diagnostics.
• Receive and carry out training as required.

• Minimum of 2 x GCSE’s Grade 4 (equivalent to C) and/or demonstrable ability to interpret technical information, is essential.
• Previous experience of working in a Fast-Moving Consumer Goods (FMCG) environment, would be advantageous.
• HACCP / ISO / COSHH knowledge is desirable, but not essential.
• Forklift Truck License is desirable but not essential.
• Excellent team player abilities.
• Honesty and integrity.
• Motivation, enthusiasm, and a positive “can-do” attitude.
• A passion to grow and develop.

• Rotating Weekly Shift Pattern – 37.5 hours per week,  Monday to Friday.
• Week 1 = 5:45am to 2pm, with one 15-minute paid break and one 30-minute unpaid break.
• Week 2 = 2pm to 10:15pm, with one 15-minute paid break and one 30-minute unpaid break.

• Salary £25,440 per annum, payable monthly.
• 25 days annual leave + bank holidays.
• Company Sick Pay (after 6 months service).
• Group income protection (75% of basic salary after 13 weeks sickness absence, after 3 months service).
• Private Medical Insurance (after 6 months service).
• Life Assurance (4 x basic annual salary after 6 months service).
• Enhanced Pension Scheme (4% matched contributions).
• Opportunities for professional growth.
• Employee Assistance Program.
• Employee discounts to high street retailers.
• Christmas Shutdown.
• Free refreshments, including tea and coffee.
• Cycle to work scheme.
• Uniform.
• Company Events.