JOIN OUR TEAM

Brand Manager – Maldon, Wycke Hill Business Park

Type: Full Time

Date Posted: 08 Feb 2023

• Maldon Salt have been makers and merchants of salt since 1882. For four generations we have been hand-harvesting our world famous, pyramid-shaped flakes, which are loved by chefs and foodies the world over.
• We are passionate about inspiring, creating and celebrating great taste. We are driven by our company values of Integrity, Teamwork, Innovation, Drive and Growth. Though we have been in business for more than 140 years, we are still a growing team with a focus on innovation. Maldon Salt sales and demand have risen significantly over the past few years, and we are excited about our plans to continue to grow.
• This role will be responsible for delivering Maldon Salt brand campaigns and communications and inputting strategically on the annual brand plan. Working as an integral part of the Commercial team and closely with the Senior Brand Manager to support the Marketing strategy, by delivering and measuring campaigns. This role will be responsible for direct line management of the Marketing Executive.
• The successful candidate will be responsible for communications across the website and social media channels, ensuring we have engaging content (for UK and Global markets) and that the brand guidelines are followed. Additionally, the candidate will be responsible for campaigns and ‘always-on’ communications; working collaboratively with our agencies and 3^rd parties (including photographer, food stylist, PR agency, artworker, website agency, influencers, and chefs) to ensure this is delivered successfully; on budget and on time.

• Contribute to the development of annual marketing strategy, marketing calendar and campaign development and ongoing monitoring versus set KPI’s
• Supporting the SBM in the execution of the strategy and working more broadly with Commercial team as required in strategic meetings / workshops defining the medium to long-terms brand strategy
• Accountable for delivering brand campaigns and activities as per the annual marketing calendar
• Create inspiring briefs for agencies and partners to ensure activities proposed are aligned to the objectives of the campaign and target audience (managing appropriate 3^rd parties)
• Ensure campaigns and activities are delivered to brief, on budget and on time. Managing the implementation from brief writing to agency briefing, to delivery, to post campaign review
• Planning, researching, and creating compelling content, including for product launches, seasonal occasions, promotional material, blogs and social media posts
• Manage the content on the Maldon Salt website, working collaboratively with the website agency to manage content uploads. Supported by the Marketing executive
• Manage SEO and PPC activity. Continuing to drive traffic to Maldon Salt website, keeping track of analytics and reporting on progress
• Working with the marketing executive to ensure blog posts are written and uploaded on the website
• Responsible for the organisation of photography shoots, with clear photography briefs and by working collaboratively with the food stylist and photographer to prepare for the day.
• Work closely with the international brand manager to ensure global content needs are considered, for example on photography shoots and the website. Supporting on importer asset requirements

• Accountable for Maldon Salt PR strategy and execution. Manage the PR agency to ensure deliver consumer and trade news idea generation and create tactics to support brand campaigns
• Management and monitoring social channels, including competitors. Creating the content strategy and content calendar to ensure driving engagement across all social media platforms to meet KPIs
• Monitoring and measuring the effectiveness of marketing communications and campaigns, including through social media analytic tools, and reporting back to the business on the agreed cadence (quarterly, half, and year-end reviews)

• Managing internal communications, such as the monthly newsletter and assisting with internal and external events
• Develop digital marketing strategy, support SBM and Head of Sales through development of online sales channels (Amazon) and continued development and exploration of digital marketing approaches i.e new social media platforms such as ‘grocery last mile’

• Develop our influencer strategy, working with SBM. Build relationships with influencers, chefs and partner brands, creating a network of partners who work with us to co-create content
• Create monthly digital marketing and PR Press update for internal circulation
• Working closely with the administration team to raise purchase orders and report on budgets including regular alignment with Finance team and monthly monitoring of budget phasing vs the plan.
• Responsible for working with the administration team, requesting and arranging samples to influencers and media partners as relevant
• Support the Sales team through the production of sales and marketing literature or tools
• Keep up to date with latest marketing and consumer trends and competitor activity
• Responsible for personal development plan and objective setting and reviews for Marketing executive. Mentoring on the job to develop their marketing skillset

• 2-3 years’ experience as Assistant brand manager or Brand Manager
• Previous experience of working in a customer-centric environment is important
• Experience managing external agencies/ suppliers through campaigns and projects
• Ability to work with a range of stakeholders across the business at various levels of seniority
• Strong organisational skills and a good level of numeracy
• Excellent time management and planning skills are essential, able to meet multiple project deadlines with minimal supervision and demonstrate good attention to detail
• Comfortable working on your own initiative to complete tasks, with an energetic ‘can-do’ approach
• Excellent written and verbal communication skills and presentation skills
• Customer (trade and consumer) focussed
• Able to work individually as well as part of a team
• Strong IT skills (Outlook, Excel, Power point)
• A real foodie would be an advantage but not a specific requirement
• Creative writing, editing and proofreading skills – ability to draft compelling copy, tailoring content for different audiences and channels

• As a brand ambassador, you will always be on the look-out for ways to promote the brand and inspire the nation to ‘seize the seasoning’ or ‘create extraordinary’ with Maldon Salt
• You will have a creative mind and enjoy thinking innovatively when it comes to marketing and content campaigns
• You will be constantly looking to evolve and improve our activity. Highlighting relevant opportunities to raise awareness of the brand
• You work collaboratively with internal and external stakeholders

• 5 GCSE’S to include English and mathematics
• Preferred: digital marketing certification such as Google squared, Digital marketing institute or equivalent. Min Google Garage certification
• Preferred: Foundational marketing certification such as CIM courses

• 37.5 hours per week, 7.5 hours per day, 9am – 5pm, Monday to Friday
• Based at our Head Office in Wycke Hill Business Park, Maldon, Essex, CM9 6UZ

• Competitive, aligned with market rates
• 25 days annual leave + bank holidays
• 1 week company sick pay after successful probationary period, increasing to 3-weeks Company Sick Pay (after 12 months service)
• Life Assurance (4 x basic annual salary, after 6 months service)
• Income protection (after 3 months service), payable at 75% of basic salary, for up to 5 years (subject to approved claim by insurance provider)
• Enhanced Salary Sacrifice Pension Scheme (4% matched contributions)
• Opportunities for professional growth
• Employee Assistance Program
• Employee discounts to high street retailers
• Cycle to Work Scheme
• Company Events
• Christmas Shutdown
• Free tea and coffee

Retail National Account Manager – Maldon, Wycke Hill Business Park

Type: Full Time

Date Posted: 14 Feb 2023

• Maldon Salt have been makers and merchants of salt since 1882. For four generations we have been hand-harvesting our world famous, pyramid-shaped flakes, which are loved by chefs and foodies the world over.
• We are passionate about inspiring, creating and celebrating great taste. We are driven by our company values of Integrity, Teamwork, Innovation, Drive and Growth. Though we have been in business for more than 140 years, we are still a growing team with a focus on innovation. Maldon Salt sales and demand have risen significantly to a point we now require a National Account Manager for our retail channel.
• The brand has full distribution in five of the big retailers and a loyal customer base. We are looking for someone to come in, build relationships with our key buyers and drive both repeat purchase as well as engage new consumers.
• Working with an established marketing team, you will be expected to recommend and agree annual JBP’s whilst implementing a robust marketing plan with the media partners based on your experience of success.
• With new and exciting NPD coming for the first time in 2023, this is a real opportunity for someone to come in and make their mark by gaining the new listings.

• Build relationships with key retail buyers arranging regular calls and visits
• Agree JBP’s with our key accounts to drive growth and awareness
• Monthly reports on performance including investment outcomes
• Gain new listings of NPD with strategic launch plans
• Gain new retailer listings
• Gain new listings of existing products in the Maldon portfolio
• Write a strategy for the coming year and beyond including growth drivers
• Gain category captain status

• At least 5 years sales experience including 3 years NAM experience with full account responsibility for at least 2 retailers
• Proven success gaining new listings in challenging markets
• Understanding of retailer systems for analysing data
• Exceptional at creating and presenting data
• Understanding of retailer media support including Dunnhumby and Nectar365
• Understanding of sterling weighted distribution impacts
• Exceptional negotiation skills
• Experienced in CPI creation and execution

• Category captain experience would be beneficial
• Skutrak data reading
• Nielsen data analytics
• At least 3 retailer experience

• Ability to engage with buyers at all levels
• Understanding of cross functional support impacts
• Confident in presenting to senior members of the business and external customers
• Ability to influence through strong strategic preparation
• Ability to work with and support our customer service team members and other sales team members

• Educated to degree level and above
• Negotiation skills training
• Experience more critical than education

• 37.5 hours per week, 7.5 hours per day, 9am – 5pm, Monday to Friday
• Based at our Head Office in Wycke Hill Business Park, Maldon, Essex, CM9 6UZ

• Competitive, aligned with market rates
• 25 days annual leave + bank holidays
• 1 week company sick pay after successful probationary period, increasing to 3-weeks Company Sick Pay (after 12 months service)
• Life Assurance (4 x basic annual salary, after 6 months service)
• Income protection (after 3 months service), payable at 75% of basic salary, for up to 5 years (subject to approved claim by insurance provider)
• Enhanced Salary Sacrifice Pension Scheme (4% matched contributions)
• Opportunities for professional growth
• Employee Assistance Program
• Employee discounts to high street retailers
• Cycle to Work Scheme
• Company Events
• Christmas Shutdown
• Free refreshments, such as tea and coffee