By Alannah Wiseman | Spring 2021

Introducing our new format Maldon Salt sachet

Maldon Salt sachet

Our new sachet format has been developed working with – and at the direct request of – the hospitality industry, adding tangible value to the marketplace, says Maldon’s Global Commercial Director Robert La Francesca; they are also an ideal front-of-house solution in a difficult time of readjustment for many bricks and mortar operations.

At this vital time, the industry we love is in need of support. Competition for spend is fierce – eat-in customers are excitedly returning and seeking inspiring menus and experiences, while the options for takeaway and delivery customers are growing by the week. The new sachets answer both of these challenges, while adding real value to the offering and signal the start of an exciting innovation programme from Maldon Salt – we really listen to our customers and diners and so we’re extremely excited to be working on new ideas that will hopefully continue to delight and inspire existing and new audiences. We urge operators to get in touch and try the new sachets today!

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