By Alannah Wiseman | Summer 2021

Maldon Salt are proud to support the World Land Trust

Maldon Salt flakes box next to plate of padron peppers

As a company, we take our corporate social responsibility to our customers, our partners and ourselves – extremely seriously. It’s very much a part of our culture. We are always seeking ways to lessen our footprint and reducing carbon emissions. It’s all part of our commitment to global environmental sustainability.

To coincide with the relaunch, we are proud to announce that with every box produced we will be supporting the World Land Trust and the fantastic work they do to protect threatened habitats and wildlife. All of our cardboard boxes are being made using carbon balanced carton.

Qualvis Print & Packaging who we work with are thrilled to be one of just a handful of certified Carbon Balanced Printers in the UK.

What are carbon balanced cartons?

Carbon Balanced Cartons are the highest statement of integrity for users and producers of paper packaging.

Alongside the use of Carbon Balanced Board, these cartons are produced by a Carbon Balanced Printer – a printer that has measured and balanced the annual impacts of its fossil fuel usage, transportation and electricity consumption.

These impacts are third-party verified, and balanced with international conservation charity World Land Trust (WLT).

WLT offsets these emissions by protecting threatened habitats that would otherwise have been lost, avoiding the release of stored carbon. This also enables the regeneration of degraded habitats, which gradually re-absorb atmospheric CO2.

About World Land Trust

World Land Trust is an international conservation charity that protects the world’s most biologically significant and threatened habitats acre by acre.

Since its foundation in 1989, WLT has funded partner organisations around the world to create reserves and give permanent protection to habitats and wildlife. To date, WLT has helped secure more than 881,000 acres of threatened habitat in 20 countries.

WLT’s patrons include Sir David Attenborough OM CH FRS, Steve Backshall MBE, David Gower OBE & Chris Packham CBE.

The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of.

Sir David Attenborough, WLT Patron

Want to find out more? Please email us on and keep up to date via social media @maldonsalt

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